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The Retail Media ‘Death Star’ Data, Strategy, and the Path to Conversion
Manage episode 447991011 series 3584081
Innhold levert av Kerry Curran. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Kerry Curran eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
In this episode of Revenue Boost: A Marketing Podcast, Kerry Curran sits down with retail media expert Mike Feldman, Head of Retail Media at VaynerMedia. Together, they explore how brands can leverage retail media networks (RMNs) to drive revenue and maximize customer engagement by tapping into one of the fastest-growing areas in digital marketing.
Mike takes us through the journey from retail media's early days to its current "Death Star" stage—where seamless access to data, smart automation, and media investment are all aligned to power growth like never before. He explains the benefits of retail data consolidation, offers a behind-the-scenes look at retail media’s rise, and discusses strategic tools that allow brands to personalize at scale and reduce ad spend waste.
Tune in to hear about:
Retail Media’s Next Frontier: How data-first thinking and smarter media choices lead to better ROI
Winning Beyond Sponsored Products: Using creative, organic social insights, and video to engage customers and differentiate
Tools and Trends to Watch: From Amazon Marketing Cloud insights to social platform integrations, learn what will redefine the space next
For executives ready to tap into new strategies that move the needle, this episode delivers actionable insights for using retail media to optimize every stage of the customer journey.
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