Ep. 57 - Kieran Smith - Are You Strategic Or Operational?

Revenue Enablement Society - Stories From The Trenches

Navigating sales enablement can be a labyrinth, but not when you have a strategic vision and the right metrics to guide you. In Episode 57 we dive into a discussion about what separates operational vs. strategic Enablement and how to develop a data driven strategy that has measurable impact. Learn how to:

• Differentiate between operational and strategic Enablement
• Use metrics to understand what can be measured, influenced and controlled
• Align your tech stack to support data driven strategic Enablement
• Use language to change the perceptions of Enablement
• Begin the transition from operational to strategic Enablement

Kieran Smith manages EMEA and APAC GTM Enablement & Productivity for Staffbase. As a skilled Enablement leader with over a decade of experience in sales leadership his focus is on designing and implementing sales enablement programs that increase team productivity and revenue growth. Kieran has a proven track record in developing sales strategies that are aligned with business goals and revenue outcomes. He has developed expertise in sales leadership and coaching coupled with a deep understanding of sales operations, sales methodologies, and sales technology.

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1. Ep. 57 - Kieran Smith - Are You Strategic Or Operational? (00:00:00)

2. Operational vs Strategic Enablement (00:00:01)

3. Sales Enablement Metrics and Tech Stack (00:11:36)

4. Sales Performance and Methodology Adoption (00:17:26)

5. Creating a Strategic Direction for Enablement (00:21:33)

6. Sales Enablement and Strategy Alignment (00:26:04)

7. Sales Enablement Society and Appreciation (00:35:17)