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Align, Differentiate, Win: How to Stand Out in a Competitive Market

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Manage episode 455645036 series 3600646
Innhold levert av Summer Poletti. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Summer Poletti eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

How do you compete in a world where everyone claims to give better service? In this revisited episode of C-Suite Sidekick, Summer Poletti dives into why "better service" is no longer a differentiator—and what you can do instead.

Learn how to uncover your true differentiators by understanding your clients' biggest challenges, leveraging research, and aligning your internal strategies with buyer preferences. Whether you’re battling against industry giants or refining your unique value proposition, this episode offers actionable insights to help you stand out.

With fresh reflections for 2025, Summer explores how alignment—between teams and buyer expectations—is the ultimate secret weapon in today’s competitive market. Tune in to discover how to build a sales strategy that resonates with clients, retains their loyalty, and avoids the dreaded race to the bottom.
Companion content:

Show notes:

  • Connect with Summer on LinkedIn
  • Visit Rise of Us for more information about Summer's services
  • Episode recorded and edited using Descript
  • Repurposed content, such as this description created using CastMagic
  continue reading

33 episoder

Artwork
iconDel
 
Manage episode 455645036 series 3600646
Innhold levert av Summer Poletti. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Summer Poletti eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

How do you compete in a world where everyone claims to give better service? In this revisited episode of C-Suite Sidekick, Summer Poletti dives into why "better service" is no longer a differentiator—and what you can do instead.

Learn how to uncover your true differentiators by understanding your clients' biggest challenges, leveraging research, and aligning your internal strategies with buyer preferences. Whether you’re battling against industry giants or refining your unique value proposition, this episode offers actionable insights to help you stand out.

With fresh reflections for 2025, Summer explores how alignment—between teams and buyer expectations—is the ultimate secret weapon in today’s competitive market. Tune in to discover how to build a sales strategy that resonates with clients, retains their loyalty, and avoids the dreaded race to the bottom.
Companion content:

Show notes:

  • Connect with Summer on LinkedIn
  • Visit Rise of Us for more information about Summer's services
  • Episode recorded and edited using Descript
  • Repurposed content, such as this description created using CastMagic
  continue reading

33 episoder

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