SmartMoney: Treat Dry Eye in a Separate Facility

Review of Optometric Business

Jill Showalter, OD, of EyeDoctors. in Vienna, West Virginia, describes how her dry eye specialty flourished when she opened a dry eye facility nearby but separate from her optometry practice. Key points:

• Recognize that dry eye treatment has different space and patient flow requirements.
• Create a concierge environment and train staff so patients get the time and attention they need.
• Build up your services over time, seeing patients at both locations.
• Do not stock eyewear; this is a barrier to referrals from other ODs.

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