Artwork

Innhold levert av 37signals. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av 37signals eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Player FM - Podcast-app
Gå frakoblet med Player FM -appen!

The Aim for a Name

23:56
 
Del
 

Manage episode 425698449 series 1517922
Innhold levert av 37signals. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av 37signals eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In this podcast episode, Kimberly Rhodes talks with Jason Fried, CEO and co-founder of 37signals, about the process of naming products. He discusses practical considerations like domain availability, trademarks, and logo design.

Key Takeaways:

00:28 - The process of naming a product

03:05 - Researching domain names and trademarks

07:14 - The style of a product name

10:04 - The journey from the working title to the official title

13:11 - Designing and updating branding logos

20:48 - Gathering input on the name

Links and Resources:

Books by 37signals

Sign up for a 30-day free trial at Basecamp.com

HEY World | HEY

Once | Campfire

The REWORK podcast

The Rework Podcast on YouTube

The 37signals Dev Blog

37signals on YouTube

@37signals on X

  continue reading

293 episoder

Artwork

The Aim for a Name

REWORK

467 subscribers

published

iconDel
 
Manage episode 425698449 series 1517922
Innhold levert av 37signals. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av 37signals eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In this podcast episode, Kimberly Rhodes talks with Jason Fried, CEO and co-founder of 37signals, about the process of naming products. He discusses practical considerations like domain availability, trademarks, and logo design.

Key Takeaways:

00:28 - The process of naming a product

03:05 - Researching domain names and trademarks

07:14 - The style of a product name

10:04 - The journey from the working title to the official title

13:11 - Designing and updating branding logos

20:48 - Gathering input on the name

Links and Resources:

Books by 37signals

Sign up for a 30-day free trial at Basecamp.com

HEY World | HEY

Once | Campfire

The REWORK podcast

The Rework Podcast on YouTube

The 37signals Dev Blog

37signals on YouTube

@37signals on X

  continue reading

293 episoder

Alle episoder

×
 
Loading …

Velkommen til Player FM!

Player FM scanner netter for høykvalitets podcaster som du kan nyte nå. Det er den beste podcastappen og fungerer på Android, iPhone og internett. Registrer deg for å synkronisere abonnement på flere enheter.

 

Hurtigreferanseguide

Copyright 2024 | Sitemap | Personvern | Vilkår for bruk | | opphavsrett