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Standing out in a crowded marketplace | Fueling SaaS growth with creativity
Manage episode 421075897 series 3409022
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Join Keith Tan, Co-Founder of Zeemart, Singapore's pioneering B2B platform for the Horeca industry. Keith shares his inspiring journey from running a successful digital agency to creating a revolutionary product for the food and beverage sector.
Discover the key challenges he faced in scaling Zeemart, the importance of building a dedicated team, and how simplicity and creativity play crucial roles in their marketing and product development strategies.
Keith also offers invaluable insights into leveraging mobile applications for business efficiency, the evolving landscape of B2B technology, and the creative approaches that have set Zeemart apart in a crowded marketplace. Don’t miss out on
Keith’s unique perspective and practical advice for SaaS founders looking to harness creativity for success.
Key Points:
- Journey and Inspiration: Keith’s transition from digital agency to founding Zeemart and the mission behind it.
- Scaling Challenges: Overcoming obstacles in moving from a traditional business to a startup environment.
- Marketing Strategies: The importance of simple, clear messaging and creative content to engage customers.
- Team Building: Hiring the right people for early-stage scaling and the value of having versatile team members.
- Customer Engagement: Using case studies and social proof to build credibility and trust.
- User Experience: The significance of a seamless, user-friendly mobile application for customer adoption.
- Creative Approaches: How creativity in product development and marketing has helped Zeemart stand out.
- Future Outlook: Keith’s excitement about AI advancements and expanding Zeemart into new markets.
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