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Innhold levert av SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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Thinking the Unthinkable: Posist’s Marketing Journey - Ashish Tulsian | BTS E9 | SaaSBoomi Podcast

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Manage episode 341204609 series 2912609
Innhold levert av SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Ashish Tulsian ran a restaurant before building Posist, a software which runs restaurants.

Ashish and his stories go a long way.

Watch this episode for unheard stories and insights like ‘ThugTales of Restaurantpur’ - an unthinkable ABM campaign, marketing to Lawyer, Doctor, CA & Engineer at once, how Posist has perfected event marketing, playbook for B2B conferences, why they didn’t VC capital and more.

Key take aways:

1:04 Posist intro

5:33 Marketing org structure and evolution

10:32 Hacking SEO with 200 web pages

15:22 Inflection point in restaurant tech

17:21 The secret to hiring content writers

18:57 Marketing to a diverse customer persona

20:01 Cracking distribution when the persona is fuzzy

21:02 Content marketing - growing ‘Restaurant Times’ to 3.5M views per year

21:52 Benefits of avoiding clickbait-y blog titles

25:27 Evolution targeting SMB to Enterprise

26:35 Best way to go global

29:02 Why didn't we raise VC capital?

31:32 The unthinkable ABM campaign

44:04 The forgotten aspect in marketing and advertising

47:21 How Posist have perfected event marketing?

1:00:32 The Playbook for B2B conferences

1:00:4:38 Rapid fire

  continue reading

58 episoder

Artwork
iconDel
 
Manage episode 341204609 series 2912609
Innhold levert av SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Ashish Tulsian ran a restaurant before building Posist, a software which runs restaurants.

Ashish and his stories go a long way.

Watch this episode for unheard stories and insights like ‘ThugTales of Restaurantpur’ - an unthinkable ABM campaign, marketing to Lawyer, Doctor, CA & Engineer at once, how Posist has perfected event marketing, playbook for B2B conferences, why they didn’t VC capital and more.

Key take aways:

1:04 Posist intro

5:33 Marketing org structure and evolution

10:32 Hacking SEO with 200 web pages

15:22 Inflection point in restaurant tech

17:21 The secret to hiring content writers

18:57 Marketing to a diverse customer persona

20:01 Cracking distribution when the persona is fuzzy

21:02 Content marketing - growing ‘Restaurant Times’ to 3.5M views per year

21:52 Benefits of avoiding clickbait-y blog titles

25:27 Evolution targeting SMB to Enterprise

26:35 Best way to go global

29:02 Why didn't we raise VC capital?

31:32 The unthinkable ABM campaign

44:04 The forgotten aspect in marketing and advertising

47:21 How Posist have perfected event marketing?

1:00:32 The Playbook for B2B conferences

1:00:4:38 Rapid fire

  continue reading

58 episoder

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