Ep. 7: How Curt Anderson Recovered, Grew and Sold an e-Commerce Floral Company

Scale Tales

Picture it – the year is 1990 and Curt Anderson is full of hopes and dreams. However, those dreams are deferred when he accepts his father’s request to take over their family-owned floral business. At the time the business was bankrupt and in desperate need of financial resuscitation.

Curt spends the next several years grinding and doing everything he can to save the business from ruin. Just when it seems all hope is lost, he discovers a lifeline that will change the trajectory of both his business and his career.

That lifeline is the internet.

By 1995, he changes the business model from brick-and-mortar to e-commerce. Along the way, he’s thrown more lifelines until one day he realizes he needs someone else to come in and help manage the daily operations. After 20 years of hard work, smart partnerships, and investments in business infrastructure he successfully sells his business.

How did he do it?

That’s what you’ll discover in this scale tale. Join us as Curt takes us on a journey that includes experimenting with new technologies, forming partnerships with key people, and outsourcing a critical part of his back-office operations.

𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐

👉View this Episode’s Full Show Notes at ScaleTalesPodcast.com.

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