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C-Suite Update - B2B Marketing Strategy for CEOs & CFOs
Manage episode 378760760 series 3517655
Innhold levert av Nigel Maine. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Nigel Maine eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
So much has changed over the past couple of years for B2B organisations and no more so than in the area of generating new business. The trouble is, the main players involved are realising that the activities they were used to undertaking don't work.
It's not that they don't work anymore, they never worked properly in the first place and as a result CMOs are being fired or moving on at an alarming rate, dipping below eighteen months as the average tenure.
Nigel and Liz explore the reasons behind this disturbing trend and provide some ground-breaking alternatives to securing new business without breaking the bank.
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