June 19, 2024 - Möve Marketing Kaitlyn Merola and Xero SMB Accounting Ben Richmond

School for Startups Radio

Kaitlyn Merola – CEO and Founder of Möve Marketing

Möve serves B2B tech startups first and foremost. Is our ICP, that is
who we go after, that is who we serve and that has always been the
backbone, staying within startups. All of our employees are fully remote.
Some of the people on my team I have yet to meet in person.

Kaitlyn Merola is the CEO and Founder of Möve Marketing. She is a renowned marketing leader and expert in demand generation, customer experience optimization, and revenue growth acceleration. With over a decade of driving success through data-driven strategies, she offers a wealth of actionable insights for businesses across B2B, B2C, SaaS, and SMB markets. As a master of marketing operations, Kaitlyn seamlessly orchestrates user experience architectures, marketing automation tools, CRM systems, and multi-channel campaigns. Her extensive expertise spans lead generation, lead nurturing, content marketing, SEO, SEM/PPC, account-based marketing, social media strategies, and multimedia campaigns. Kaitlyn’s passion lies in shaping holistic marketing approaches that seamlessly align sales and marketing efforts for a consistent, exceptional customer experience.
Ben Richmond – Country Manager at Xero

The biggest thing I hear is that ‘its easy to use and I actually
know how my business is doing, which means I’m am confident to grow.’

Ben Richmond is a Country Manager at Xero. Xero is a powerful all-in-one financial solution for your business. Because it is Cloud based, you can use Xero to work with your accountant, bookkeeper, or employees, even if you’re on opposite sides of the world. Ben Richmond started with the company in New Zealand, its home market, and came to the states to bring big power to small businesses. Ben has been recognized by CPA Practice Advisor as a “20 Under 40 Influencer” and was named Accounting Today’s “Top 100 Most Influential People in Accounting.”