Google Layoffs, DOJ Sues Google, Search Console Content Ideas & Google Optimize Going Away, Yahoo Search Comeback

Search Engine Roundtable Podcast

As I mentioned briefly last week, Google announced mass layoffs last week, and I discuss what I know so far about it. There are also reports that Google is pushing advertisers to use third-party resellers and not their internal staff. The DOJ sued Google again to break up its ad business. Microsoft announced its earnings, showing how Bing’s search ad growth continues to slow. Bing also may have had a search ranking algorithm update. Google Search Console content ideas beta feature may go away in March. Google Search Console Insights has an achievements section. Google confirmed a bug with some preferred languages in Google Search, and they blame mobile-first indexing. Google Ads had an outage on Monday morning that caused huge headaches. Google has no preferences between connected structured data and not connected structured data. Google will parse the image elements even when those elements are enclosed within other elements. Google published a new case study after 18 months, this one from Vimeo on video SEO. Google said generating tons of fake URLs on a site won’t cause SEO issues. Google Business Profiles now supports cars for sale inventory for US dealerships. Bing is testing infinite scroll. Google is testing two justifications in the local results. Google is also testing a new trusted store badge. Bing has a new menu for image search that uses a drop-down and adds explore and collect. Account-level negative keywords are now available on Google Ads. Google will sunset Google Optimize on September 30th. And it seems like Yahoo Search may be making a comeback to Search - that would be exciting. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

SPONSOR: This week's video recap is sponsored by Duda, the Professional Website Builder You Can Call Your Own.

• 0:00 - Introduction
• 0:47 - The Google Layoffs Are Sad For Many But The Fear May Be Worse
• 3:08 - Report: Google Pushing Advertisers To Use Agencies & Third Party Resellers
• 3:41 - DOJ Sues Google Again To Break Up Its Ad Business Over Monopolistic Actions
• 4:34 - Microsoft Bing Ads Revenues Up 10% - Growth Slowing...
• 5:20 - Possible Bing Algorithm Update On Wednesday, January 18th
• 5:59 - Google Search Console Content Ideas Going Away March 28th?
• 7:09 - Google Search Console Insights Achievements Section
• 7:31 - Google Search Issue With Search Results In Preferred Language Due To Mobile-First Indexing
• 8:44 - Google Ads Outages Impacting Many Advertisers (Now Resolved)
• 9:17 - Google Ads Gains Account-Level Negative Keywords
• 10:00 - Google: No Preference Between Connected Structured Data In Graph Array Or Disconnected Individual Elements
• 10:30 - Google Parses img Elements Even When Enclosed Within Other Elements
• 10:58 - Google Publishes A New SEO Case Study, This One From Vimeo On Video SEO
• 11:25 - Google: Generating Fake URLs On Competitors Site Shouldn't Hurt The Site In Google Search
• 11:46 - Report: Dealerships Can List Auto Inventory On Google Business Profiles
• 12:18 - Bing Tests Infinite Scroll
• 12:32 - Two Justifications In The Google Local Search Results
• 12:58 - Google Tests New Trusted Store Badge
• 13:09 - Bing Search Menu Drop Down With Explore & Collect For Images
• 13:20 - Google To Sunset Google Optimize On September 30, 2023
• 13:34 - Yahoo To Make Search Cool Again
• 13:54 - Conclusion