Google Ranking Movement, Sitelinks Search Box Going Away, Gen-AI In Bing & Google, Ad News & More

Search Engine Roundtable Podcast

This week, we had more Google search ranking volatility to report on - surprise, surprise. Google is deprecating its Sitelinks Search Box next month. Google may have penalized Fortune Recommends over site reputation abuse. Google is showing generative AI throughout the search results. Google has this People’s Insights box that shows online forums for unprofessional medical advice. Bing Search is adding AI-enhanced summaries to its search results. There are several bugs with the Bing Webmaster Tools API and documentation. Google Ads performance max won’t take priority over search campaigns when in the same account. Also, Google Ads has sharable ad previews, asset experiments for Performance Max with product feeds and test adding assets and using Final URL expansion. Google search ads now uses travel feeds for hotel ads. Google has a watch video icon for video ads in search. Google to pause ads from showing after the electoral polls close on November 5th. Google Local Service Ads is testing request competitive quotes. Google Merchant Center is testing audience insights. Google Ads API version 18 is out. Nick Fox is the new head of Google Search, he is replacing the super controversial Prabhakar Raghavan. There is a new SEO board game coming out for the holidays. And I am offline today, when this was published, for a holiday, this was pre-written, pre-recorded and scheduled to go live today.s That was the search news this week at the Search Engine Roundtable.

SPONSOR: This week's video recap is sponsored by Duda, the Professional Website Builder You Can Call Your Own.

0:00 - Introduction

0:43 - Google Search Ranking Volatility Continues October 19th & 20th

1:21 - Google Sitelinks Search Box Going Away Next Month

1:52 - Did Google Hit Fortune Recommends With A Search Penalty Over Site Reputation Abuse?

2:38 - Google Generative AI Snippets Throughout Search Results

3:04 - Google Search People's Insights For Unprofessional Medical Advice

3:56 - Bing Search Adding Al-Enhanced Summary

4:17 - Several Bugs Within Bing Webmaster Tools API & Documentation

4:41 - Google Ads Performance Max Won't Take Priority Over Standard Shopping In Same Account

5:05 - Google Ads Gains Sharable Ad Previews, Asset Experiments & Final URL Expansion

5:27 - Google Search Ads Travel Feeds To See Prices, Images & More Rich Results

5:55 - Google Watch Video Search Ads

6:08 - Google To Pause Ads Related To Elections After Polls Close On Nov. 5

6:30 - Google Local Service Ads At It Again With Request Competitive Quotes

7:25 - Google Merchant Center Audience Insights Beta

7:25 - Google Ads API Version 18 Now Available

7:43 - Nick Fox New Lead Of Google Search; Replaced Prabhakar Raghavan

8:27 - Fun: SEO The Board Game

8:38 - Programming Note: Offline For Simchat Torah On Thursday & Friday

8:50 - Conclusion