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Decoding The Difference: Outdoor + Cycling Audiences
Manage episode 453479170 series 3588974
Innhold levert av Dylan Bowman & Aaron Lutze, Dylan Bowman, and Aaron Lutze. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Dylan Bowman & Aaron Lutze, Dylan Bowman, and Aaron Lutze eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Doug Baker from Shift Active Media joins the podcast to share the research data from their most recent study. In this podcast, we talk about the overlaps and differences between audiences in the world of cycling and outdoor - as well as what brands should do with that information.
Show Notes:Shift Active Media: https://www.shiftactivemedia.com
Doug Baker: https://www.linkedin.com/in/doug-baker-244407b/
Steve Holmberg: http://www.stephenholmberg.com
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