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Innhold levert av IoTSSA and IoTSSA (Internet of Things Security Services Association). Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av IoTSSA and IoTSSA (Internet of Things Security Services Association) eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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The Business of Cybersecurity

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Manage episode 301305738 series 2883430
Innhold levert av IoTSSA and IoTSSA (Internet of Things Security Services Association). Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av IoTSSA and IoTSSA (Internet of Things Security Services Association) eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Marketing and Business Development has always been a challenge with selling IT Services. You have the expertise with a great service offering, however struggle breaking through and effectively growing your business. Pete Busam, Founder & President of Equilibrium Consulting has an excellent chat with Ryan on the business of cybersecurity. Pete delivers some solid advice and ideas to get your marketing plan engaged and effective. ‘Lead generation is not marketing’ states Pete….Leads are the result of a solid marketing plan.

  continue reading

100 episoder

Artwork
iconDel
 
Manage episode 301305738 series 2883430
Innhold levert av IoTSSA and IoTSSA (Internet of Things Security Services Association). Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av IoTSSA and IoTSSA (Internet of Things Security Services Association) eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Marketing and Business Development has always been a challenge with selling IT Services. You have the expertise with a great service offering, however struggle breaking through and effectively growing your business. Pete Busam, Founder & President of Equilibrium Consulting has an excellent chat with Ryan on the business of cybersecurity. Pete delivers some solid advice and ideas to get your marketing plan engaged and effective. ‘Lead generation is not marketing’ states Pete….Leads are the result of a solid marketing plan.

  continue reading

100 episoder

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