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Innhold levert av Stanford, PRX, and The Sloan Foundation and Stanford and PRX. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Stanford, PRX, and The Sloan Foundation and Stanford and PRX eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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The Answer Machine

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Manage episode 242440959 series 2284172
Innhold levert av Stanford, PRX, and The Sloan Foundation and Stanford and PRX. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Stanford, PRX, and The Sloan Foundation and Stanford and PRX eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Google has become our yellow pages, our atlas, our library, our medical consultant, our shopping guide. Which means it is, basically, a giant, virtual confession booth. It knows our most intimate secrets and our most mundane desires. Which has some really amazing upsides; we get a smorgasbord of answers in milliseconds. But behind the scenes of every search, there’s a bidding war going on. Whoever wins that war has the power to shape not just how we spend our money, but also, perhaps, our political views, and maybe even our will to live. We talk to Patrick Berlinquette, a search engine marketer and certified Google partner, about how our searches are, literally, for sale, and get some perspective on the world of digital advertising from NYU’s Vasant Dhar.


Find out more at rawdatapodcast.com

  continue reading

59 episoder

Artwork

The Answer Machine

Raw Data

223 subscribers

published

iconDel
 
Manage episode 242440959 series 2284172
Innhold levert av Stanford, PRX, and The Sloan Foundation and Stanford and PRX. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Stanford, PRX, and The Sloan Foundation and Stanford and PRX eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Google has become our yellow pages, our atlas, our library, our medical consultant, our shopping guide. Which means it is, basically, a giant, virtual confession booth. It knows our most intimate secrets and our most mundane desires. Which has some really amazing upsides; we get a smorgasbord of answers in milliseconds. But behind the scenes of every search, there’s a bidding war going on. Whoever wins that war has the power to shape not just how we spend our money, but also, perhaps, our political views, and maybe even our will to live. We talk to Patrick Berlinquette, a search engine marketer and certified Google partner, about how our searches are, literally, for sale, and get some perspective on the world of digital advertising from NYU’s Vasant Dhar.


Find out more at rawdatapodcast.com

  continue reading

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