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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Microwave Journal Podcasts
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Manage series 2775238
Innhold levert av microwavejournal. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av microwavejournal eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Microwave Journal podcasts including the RF/microwave update series, Frequency Matters, plus interviews with industry experts and executives.
…
continue reading
100 episoder
Merk alt (u)spilt...
Manage series 2775238
Innhold levert av microwavejournal. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av microwavejournal eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Microwave Journal podcasts including the RF/microwave update series, Frequency Matters, plus interviews with industry experts and executives.
…
continue reading
100 episoder
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1 EchoStar Mobile, Murata & Kyocera AVX Launch Satellite IoT Connectivity Solution 29:42
29:42
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Pat Hindle and Eric Higham talk with Telemaco Melia, GM at Echostar Mobile, about their recently announced a strategic partnership with Murata and KYOCERA AVX to bring a highly effective and unique satellite IoT connectivity solution to the European and North American markets for various applications.…
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1 Innovations & Trends in Phased Arrays: Interview with ADI's Jeff Massman 11:50
11:50
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Jeff Massman, Senior Manager of Phased Array Platforms at Analog Devices, talks with Pat Hindle about key innovations and trends in phased array technology and how Analog Devices is helping customers meet challenges in these areas. Sponsored by Analog Devices.
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1 Frequency Matters, Feb 7: Satellite/Radio Issue, Phased Array Trends Interview, Industry News/Events 10:07
10:07
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Microwave Journal editors Pat Hindle and Eric Higham cover the Feb Satellite and Radio Communications themed issue articles and interview Analog Devices expert, Jeff Massman, about phased array innovations/trends plus cover industry news and events. Sponsored by RFMW and ADI.
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1 Frequency Matters, Jan 24: Radar/Antenna Issue Products, Industry News & CES 2025 13:12
13:12
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Microwave Journal editors Pat Hindle and Eric Higham cover the products from the Jan Radar and Antennas themed issue, industry news, and CES 2025. Sponsored by RFMW and Qorvo.
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1 Frequency Matters, Jan 10: Radar/Antenna Issue, Industry News/Events 8:22
8:22
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Microwave Journal editors Pat Hindle and Eric Higham cover the Jan Radar and Antennas themed issue articles, industry news and events including CES 2025. Sponsored by RFMW.
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1 Ericsson Mobility Report Findings, Nov 2024: Talk with Peter Linder, Ericsson 21:37
21:37
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Microwave Journal editors Pat Hindle and Eric Higham talk with Peter Linder, Head of Thought Leadership, North America, at Ericsson, about the findings for 5G, 6G and AI from their Nov 2024 Mobility Report covering eMBB, FWA, 5G SA, mid-band, AI and various case studies of differentiated services.
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1 Frequency Matters, Dec 20: AI Holiday Episode, Dec Issue & News/Events 8:37
8:37
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Microwave Journal editors Pat Hindle and Eric Higham discover alternate scenes for their favorite holiday movies and cover the Dec Gov't & Military Electronics issue products along with industry news & events. Sponsored by RFMW.
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1 Frequency Matters, Dec 6: Military/Gov't Electronics Issue, News/Events 8:59
8:59
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Microwave Journal editors Pat Hindle and Eric Higham review the Dec Military and Government Electronics themed issue articles plus industry news and events. Sponsored by RFMW.
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1 Frequency Matters, Nov 22: IoT Focus Issue, Industry News/Events 7:13
7:13
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Microwave Journal editors Pat Hindle and Eric Higham review the IoT special focus section articles plus industry news and events.
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1 Developments in Frequency Control and Timing: Interview with Quantic MWD 5:18
5:18
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Jigar Shah, Director of Business Development, Sales and Marketing at Quantic MWD (Microwave Dynamics), talks with Pat Hindle about Quantic Microwave Dynamics products, technology and design challenges in the industry. Sponsored by Quantic Microwave Dynamics.
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1 Frequency Matters, Nov 8: 5G/6G & IoT Issue, Quantic MWD Interview, Industry News/Events 9:20
9:20
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Microwave Journal editors Pat Hindle and Eric Higham cover the articles in the Nov 5G/6G & IoT themed issue, interview Quantic MWD and review industry news and events. Sponsored by RFMW and Quantic MWD.
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1 RF Icon Podcast: Prof. Tsu-Jae King Liu, Dean UC Berkeley and Inventor of FinFET Technology 26:01
26:01
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Microwave Journal Media Director, Pat Hindle, talks with IEEE Fellow and Dean of the College of Engineering at UC Berkeley, Prof. Tsu-Jae King Liu, about her career in nanometer semiconductor technologies and the promotion of microelectronics workforce development. She is the 2024 IEEE Founders Medal recipient and recognized for leadership in the advancement and commercialization of nanometer semiconductor technologies and the promotion of microelectronics workforce development.…
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1 Corning Gilbert Executives Discuss the Company's Microwave History & Innovations 17:32
17:32
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Mike Brodniak, Product Line Manager, Microwave Global at Corning Gilbert, Blake Amacker, Director of Sales – Corning Aerospace & Defense and Don Burris, Microwave Product Development Manager at Corning Gilbert, talk with Pat Hindle about the company's history and innovations in the microwave industry and the development of the first plastic connector for Aerospace and Defense applications.…
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1 Improving Military Capabilities with Commercial Technology: ADI Interview 6:29
6:29
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Sang Lee, Aerospace & Defense Strategic Marketing Manager at Analog Devices, talks with Pat Hindle about how commercial technologies are improving military capabilities by leveraging digitizer, tuner, processor and RF commercial designs in these applications. Sponsored by Analog Devices.
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1 Frequency Matters, Oct 28: Passives Issue Products, ADI Interview, News/Events 8:28
8:28
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Microwave Journal editors Pat Hindle and Eric Higham review the products in the Oct Passive and Integrated Assemblies issue, interview ADI about using commercial technology to advance military systems plus industry news and events. Sponsored by RFMW and ADI.
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