84. The Impact of Narrative: Viewing PR as a strategic way to lead. Earning instead of controlling your narrative, through authentic and effective communication.

Human Capital

Innhold levert av Jeff Hunt. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Jeff Hunt eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

2M ago 41:40

MP3•Episoder hjem

Dive into the world of strategic communication and storytelling with Jeff and this week's guest Cheryl Snapp Conner, a seasoned expert in PR and business communication. Throughout the episode, Jeff and Cheryl share valuable insights on how businesses can effectively tell their stories and navigate the complex landscape of modern communication. Cheryl shares compelling examples of companies that have mastered their messaging, as well as cautionary tales of PR missteps. They emphasize the critical importance of proactive communication strategies and authenticity in brand messaging while exploring the evolving role of social media in corporate communication, offering practical advice on handling crises in the digital age. The episode provides thought-provoking perspectives on measuring communication effectiveness and aligning PR efforts with overall business strategy. Beyond PR: Communicate Like a Champ in the Digital Age

107 episoder