313 The Power of Imperfect Music Marketing: Getting Real with Your Audience

The Unstarving Musician

Music marketing doesn't have to be perfect to be effective. Join host Robonzo as he challenges traditional promotion methods and reveals why your unpolished, real moments might be your greatest marketing asset. Learn practical strategies for Instagram Stories, Reels, and Posts, plus discover the untapped potential of LinkedIn for booking gigs. With personal anecdotes and actionable insights, this episode shows how embracing authenticity can lead to deeper audience connections and better engagement. From the 70-20-10 content rule to building genuine relationships in your local music community, you'll gain practical tools to market your music more effectively while staying true to yourself.

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This episode was powered by Music Marketing Method, a program for independent musicians looking to grow their music career.

Music Marketing Method was created by my good friend Lynz Crichton. I’m in the program and I’m learning tons! I’m growing my fan base and learning about many ways that I’ll be earning money in the new year. It’s also helping me grow this podcast. How cool is that?

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Resources

The Unstarving Musician’s Guide to Getting Paid Gigs, by Robonzo

Music Marketing Method – The program that helps musicians find fans, grow an audience and make consistent income

Bandzoogle – The all-in-one platform that makes it easy to build a beautiful website for your music

Dreamhost – See the latest deals from Dreamhost, save money and support the UM in the process.

More Resources for musicians

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