Creatively Maneuver Your Way out of Financial Bind

Plutus Awards Podcast

With the pandemic shutdowns, most businesses and individuals no longer make the kind of income they have grown to expect; nor do they spend as much as they would have, pre-Covid times. So how do we find a way to pivot and maneuver our way out of this earning shortfall?

In this episode, Sarah Li Cain speaks with author and speaker Tarra Jackson, known as Madam Money®, about Tarra’s creative methods of leveraging and positioning her books, the skills that unexpectedly saved Tarra from a financial bind, and the evolution of Side Gig Con.

Episode highlights

• Tarra discusses the income from her speaking engagements
• How Tarra positions her book as a marketing tool and a leverage to generate speaking gigs’ income
• The start of the pandemic and an unexpected pivot
• Tarra discusses the pros and cons of turning Side Gig Con virtual

About Tarra Jackson

Tarra Jackson, known as Madam Money®, is the author of the best-selling books, "Financial Fornication" and "4 Financial Languages: The Secrets to Communicating about Money." Tarra is also an animated International Speaker and Personal Financial Expert.

Tarra’s extensive professional background in the financial services industry includes Vice President of several financial institutions across the country, as well as Interim President & CEO of an Atlanta, GA based credit union. Her experience, knowledge and witty sense of humor makes her a valued resource and favorite financial commentator for national and international media outlets such as Fox News, Cheddar TV and Al Jazeera News - English.

Tarra is a regular financial contributor for national magazines, such as Black Enterprise and Upscale Magazines; and has appeared in numerous syndicated radio shows, like the Rickey Smiley Morning Show, and national events, like the Essence Music Festival.

Tarra is the host of the popular podcast on Spotify, "Financial Fornicating with Madam Money & Friends," where she shares fun financial tips for a more fun and healthier relationship with money and credit. She is also the founder of DUALpreneur®, an organization that provides support services and events for entrepreneurs who have full-time or part-time jobs.

Tarra's passion is to help people experience more pleasurable and enjoyable relationships with their finances through fun interactive presentations, webinars, and keynotes.