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131 - Is Veganuary's new campaign kind of WEIRD?
Manage episode 453595853 series 2831692
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We talk to the man behind the new Veganuary campaign. Sausages are literally pigs stuffed into their own intestines. Kind of weird, right? Veganuary's 2025 campaign takes a new bold direction to the supermarket-friendly campaigns we've seen in previous years. David is joined by Veganuary's Creative Manager Andrew Jolly to discuss the thinking behind the new campaign, and to ask: does it go too far, or not far enough?
Find out why Veganuary decided they needed a new direction with their marketing and how the campaign faced censorship from the advertising industry before it was even released.
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