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Don't niche yourself... but *do* niche your offers.
Manage episode 396897238 series 2841820
For years I tried narrowing my business to a niche, but having interests for multiple areas, I struggled. Now after 14 years of successfully providing myriad services, I want people to know - do not limit yourself. Have diverse offers. Customers will hone in on whichever resonates.
Get full access to Authentic Business for Solopreneurs with George Kao at georgekao.substack.com/subscribe
300 episoder
Manage episode 396897238 series 2841820
For years I tried narrowing my business to a niche, but having interests for multiple areas, I struggled. Now after 14 years of successfully providing myriad services, I want people to know - do not limit yourself. Have diverse offers. Customers will hone in on whichever resonates.
Get full access to Authentic Business for Solopreneurs with George Kao at georgekao.substack.com/subscribe
300 episoder
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