Focus *first* On Your Few Fans -- Care For What *they* Care About And You'll Grow A True Audience... Business Tao With George Kao podcast

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Entrepreneur Business Marketing George Kao Ive Been

Innhold levert av George Kao. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av George Kao eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Business Tao with George Kao « »
Focus first on your few fans -- care for what they care about and you'll grow a true audience...

3M ago 7:27

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MP3•Episoder hjem

Innhold levert av George Kao. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av George Kao eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Here's what I would tell my younger entrepreneurial self -- ditch the quest for a huge audience and social media fame. I made that mistake. Within two years of starting my business I hustled and grew my email list to thousands of subscribers... but then realized that most of them didn't really care about my content or journey. I ended up deleting over 90% of them. I now realize you can only authentically serve and commit to a small group of people you truly know. So start there. Get to know your first 30 or 50 followers deeply. Apply your skills to help them specifically. Marketers don't teach this counterintuitive relationship-first approach, but I've learned caring for a few is far more fulfilling than chasing clout. And as you grow your audience you'll be able to create content & offerings that are much more aligned to what they care about.

Get full access to Authentic Business for Solopreneurs with George Kao at georgekao.substack.com/subscribe

… continue reading

300 episoder

#Entrepreneur #Business #Marketing #George Kao #Ive Been

Artwork

Focus first on your few fans -- care for what they care about and you'll grow a true audience...

Business Tao with George Kao

published 3M ago

Del

MP3•Episoder hjem

Innhold levert av George Kao. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av George Kao eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Here's what I would tell my younger entrepreneurial self -- ditch the quest for a huge audience and social media fame. I made that mistake. Within two years of starting my business I hustled and grew my email list to thousands of subscribers... but then realized that most of them didn't really care about my content or journey. I ended up deleting over 90% of them. I now realize you can only authentically serve and commit to a small group of people you truly know. So start there. Get to know your first 30 or 50 followers deeply. Apply your skills to help them specifically. Marketers don't teach this counterintuitive relationship-first approach, but I've learned caring for a few is far more fulfilling than chasing clout. And as you grow your audience you'll be able to create content & offerings that are much more aligned to what they care about.

Get full access to Authentic Business for Solopreneurs with George Kao at georgekao.substack.com/subscribe

… continue reading

300 episoder

#Entrepreneur #Business #Marketing #George Kao #Ive Been

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