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Episode 2: Strategic Business Transformation
Manage episode 288952431 series 2890864
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Join us as we talk business transformation with CFO, David Bullwinkle, of Kodak. Leadership carries a heavier burden due to the COVID-19 pandemic. Leaders have had to quickly transition their business model while balancing digital transformation and reporting initiatives with building and leading resilient teams in preparation for what lies ahead. This, however, is nothing new for Kodak CFO David who has been pivoting and working to keep a 100-year-old company relevant for over a decade.
No business survives over the long term without reinventing itself. But knowing exactly when the right time to undergo deliberate, strategic business transformation—that is, when to change a company or organization’s core product, service offerings or business model—is where the difficulty often lies. Business transformation typically requires overcoming big obstacles: Employees may feel threatened, customers can become confused, investors might not like unproven strategies.
David Bullwinkle started with Kodak as an SEC Reporting Manager in 2004 and worked his way up to being named CFO and Senior VP in 2016. During this session, you will hear how David’s role as a financial leader has impacted Kodak through its many stages of transformation over the years.
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