The Whole Marketer Ep138 - Creativity with guest Kevin Chesters: How Can Marketers Unlock Their Creative Potential?

The Marketing Society podcast

Episode #138. Creativity is the skill featured in this episode, however being creative is not a department or a job title; it’s a skill and mindset that every marketer can harness to keep evolving in pursuit of new, innovative ways to solve problems.

Joining Abby is Kevin Chesters, a marketing strategist with over 25 years of experience both agency and client-side, including being the former Head of Strategy at BT and CSO of W+K London, plus Dentsu, McGarryBowen and Ogilvy. Kevin’s first book, 'The Creative Nudge' was an Amazon best-seller and he shares the concepts from his book in this podcast.

In this episode, Kevin shares his definition of creativity, ‘nudge theory’ where small changes can lead to significant impacts, 9 behaviours to rediscover your creativity and how marketing leaders can create an environment for creativity.

Plus Kevin shares his advice for reviewing creative respectfully and his career highs and lows.

00:00:00 Welcome and Creativity in Marketing

00:02:00 Defining Creativity

00:03:32 Why is Creativity vital to stand out?

00:06:09 Kevin’s Nudge Theory Explained

00:08:12 Nine Behaviours to Rediscover Creativity

00:15:12 How to Create Conditions for Creativity?

00:17:56 Being Willing to Challenge the Status Quo

00:21:56 Creativity and Human Evolution

00:24:51 How to Review Creative Ideas?

00:33:12 Reviewing Creativity and Giving Feedback

00:37:29 Kevin’s career Highs and Lows

00:48:18 Advice for Marketers

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest: Kevin Chesters | LinkedIn

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com