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Robbie Kellman Baxter - Learning from For-Profit Memberships | Ep #35
Manage episode 292551642 series 2926194
Innhold levert av Mary Byers. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Mary Byers eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Robbie Kellman Baxter, author of The Forever Transaction, joins Mary for a discussion about subscription memberships, including identifying your value proposition and testing the refining the offer. They cover aligning organizational goals and membership goals; what associations are uniquely qualified to offer that others aren't and why experimenting is such an integral aspect of associations today. Robbie is also the author of The Membership Economy and she shares what she's learned from Silicon Valley that it beneficial to associations today.
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