Building Purpose-Driven Brands that Shape Culture with Willow Hill Ep. 80

Fascinating Entrepreneurs

Willow Hill is an entrepreneur and award-winning creative director at the helm of building the purpose-driven brands of tomorrow. As the Co-founder and Chief Creative Officer of Scout Lab, her clients include Wix.com, Adidas, Venmo, and scaling start-ups such as Ritual, Maple, Wilde, and more. Prior to Scout Lab, she built and launched Airbnb's global brand, introducing the Airbnb re-brand to the world via major global campaigns. Drove adoption of the Airbnb brand into hyper-growth in the US, Europe, and Asia-Pacific. She is also a creative advisor as well as an LP at the Airbnb Angels fund.

As a passionate creative leader, Willow speaks on building brands designed for the next generation. Speaking topics include: Building environmentally sustainable brands, Designing for Gen Z and Beyond, An indigenous approach to creativity and more. Her work has been featured in Forbes, The Disney Channel, Ad Week, Nylon, Rolling Stone and more.

Where to find Willow Hill

Website: https://www.scoutlab.com/

• Instagram: @bywillowhill
• Twitter: @byWillowHill
• LinkedIn: Willow Hill

SPONSOR

This episode is sponsored by Entire Productions- Creating events (both in-person and virtual) that don't suck! and Entire Productions Marketing- carefully curated premium gifting and branded promo items.

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