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Episode 208: Is Boutique Pricing Justified?
Manage episode 383732838 series 2991340
Innhold levert av Nick Dennis. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Nick Dennis eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
What We Cover In This Episode:
News with Nick and a snack movement that is on the rise [0:57]
Whether your price point should be earned or be determined by other factors [4:02]
If the cost of instructor education will impact the cost per class [5:44]
Why you need to consider your competition when crafting your pricing models [13:03]
The reasons that premium pricing is very specific to who you are and what you do [15:53]
What to always do when implementing price increases [16:46]
A quick win strategy you can use to see how you stack up to other studios while gathering valuable intel [19:32]
Our weekly challenge to help you determine the perfect price for your studio to offer [21:27]
Quotes:
“The intimate setting, small group instruction and the real connection between that highly-specialized instructor and their students, that justifies the pricing.” [Megan, 5:30]
“Premium pricing is really just a top tier of what you're worth. It's not exceeding what you are worth.” [Megan, 14:00]
“You are first and foremost a business. You might build a community, you might be a safe haven, you might be a great place for many of your members, but first and foremost you have bills and people to pay.” [Megan, 18:34]
LINKS:
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
https://www.instagram.com/fitdegree/
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