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The Olympics: A Brand’s Golden Opportunity
Manage episode 431547194 series 2996722
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In a world of microtargeted ads and niche audiences, sports remain one of the few remaining opportunities for brands to capture the attention of the masses. Dan Wald, global lead of BCG’s sports business, talks about how the Olympics works to stay relevant in a fragmented world. How can businesses and sports leagues incorporate this success into their current strategies?
Learn More:
Dan Wald: https://on.bcg.com/4dfqw1g
Marketing and Sales: https://on.bcg.com/46jJ7Hx
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