[SpotOn Series] Attracting Franchisees and Ensuring Their Success With Bennett Maxwell, Founder of Dirty Dough

Top Business Leaders Show

Bennett Maxwell is the Founder of Dirty Dough. Beginning his entrepreneurial journey in elementary school by selling candy bars, Bennett now leads a pioneering cookie-selling franchise. Dirty Dough's innovative centralized production introduces the first-ever three-layer cookie, streamlining franchise operations by addressing challenges like waste, quality control, and supply chain at the corporate level. This unique model allows franchises to operate with reduced costs and labor. With Dirty Dough, Bennett is looking to raise mental health awareness by encouraging authenticity and self-acceptance.

In this episode…

Many restaurateurs open a single location with the hope of expanding to more than one. In some cases, brands end up with many locations — some singularly-owned and others owned and operated by franchisees. Which of the two business models is best for restaurateurs who’d like to grow their brand?

According to Dirty Dough’s Bennett Maxwell, whose brand features a unique three-layer cookie, his best option was to franchise. Bennett says he was advised to do so by a group that owns hundreds of restaurants in Utah when they learned he was operating in a new market: gourmet cookies. Bennett didn’t have a lot of built-in capital and wanted to grow quickly, so franchising became the clear option.

On this episode of the Top Business Leaders Show, Bela Musits welcomes Bennett Maxwell, Founder of Dirty Dough, for a conversation about franchising: the reasons to do it, the drawbacks, and the keys to franchisee success. Bennett details what he looks for in a franchisee, the reasons Dirty Dough is a good franchise opportunity, and everything the brand does to ensure that franchisees gain a positive return on their investment.