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Case Study: MI Children’s Savings Accounts for CEDAM
Manage episode 441877276 series 3044577
Innhold levert av The Speak Easy Podcast, Jen Estill, Karen Stefl — creative studio entrepreneurs, Video experts, and Boss ladies. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The Speak Easy Podcast, Jen Estill, Karen Stefl — creative studio entrepreneurs, Video experts, and Boss ladies eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
In our latest case study, we dive into Redhead’s work supporting the Community Economic Development Association of Michigan (CEDAM) on marketing for the Michigan Children’s Savings Account Network. The Network, consisting of 17 programs across the state, aims to help students save for their postsecondary education through Children's Savings Accounts (CSAs). Recognizing the marketing capacity challenges faced by program leaders, Redhead developed a comprehensive CSA Program Marketing Toolkit, complemented by instructional videos and regular tips in newsletters, to ensure effective implementation. Jen shares insights on building marketing resources that go beyond teaching skills and set clients up for success — even when time and capacity are limited. Join us as we dive into how thoughtful, long-term solutions help organizations make a lasting impact.
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