Authentic Marketing in your wedding business with Tayler Cusick Hollman

Wedding Pros who are ready to grow - with Becca Pountney

Today I chat to Enji founder Tayler Cusick Hollman about how to implement authentic marketing in your wedding business. We talk all things marketing and discuss how the big brands like Barbie and Prime Energy Drinks are using marketing in their business.

What is authentic marketing? How can you improve your marketing and how can you make marketing your wedding business less overwhelming?

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The Power of Experience [00:00:00] Tayler discusses how Barbie's marketing strategy was experiential and created a sense of participation.

Introduction to Authentic Marketing [00:01:04] Becca introduces the concept of authentic marketing and its importance in building a successful business.

Being Authentic in Marketing [00:04:14] Tayler shares her thoughts on being authentic in marketing and the importance of staying true to your own brand and vision.

The importance of writing an imperfect first draft [00:09:32] Tayler discusses the importance of allowing yourself to write an imperfect first draft and how even professional copywriters don't write the final draft straight away.

Finding your authentic mission and why [00:10:53] Tayler talks about the importance of asking "why" multiple times to uncover the deeper reasons behind your mission. They also discuss the misconception that being authentic means sharing everything online.

The danger of comparing yourself to others on social media [00:14:08] Becca shares a personal story about how her mom formed a false opinion of her based on what she posted on social media. They discuss the dangers of comparing oneself to others on social media and the need to remember that what is shared is not necessarily 100% reality.

The struggle of starting a business without a portfolio [00:19:43] Discussion on the challenges of digital marketing without a portfolio and the questionable practice of reposting images from other professionals.

Being authentic and moral in marketing [00:21:01] Encouragement to be a good person with a moral compass and avoid doing things that feel wrong or "icky" in marketing.

Determining where to start with marketing [00:22:20] Advice on identifying the marketing channels that align with your capacity and authentic marketing strategy, and the importance of focusing on 1 to 3 channels to avoid feeling overwhelmed.

The birth of a software [00:29:27] Tayler discusses how they were busy during COVID and took the opportunity to work on their business. They realized the consistent reason people came to them was to get advice on what to do, which led to the idea of creating a software that provides marketing strategies.

How the software works [00:32:14] Tayler explains that the software starts with a questionnaire to create a marketing strategy. It then generates a one-page visual marketing plan that helps users understand how different marketing pieces fit together. It is meant to provide a clear path for users to focus on and execute their marketing.

Marketing strategies and the power of mass marketing [00:36:59] Tayler discusses the marketing strategies used by Prime Energy Drinks, which heavily targets children. They explain the concept of mass marketing and the repeated exposure needed for someone to be ready to buy. They highlight the effectiveness of mass marketing while also acknowledging the ethical concerns of marketing to children.

The Barbie movie marketing [00:40:56] Discussion about the huge marketing campaign for the Barbie movie, including the impact it had and the experiential elements.

Marketing as an experiment [00:45:08] Emphasis on the importance of experimenting in marketing and the need to constantly adapt to changing trends and consumer behavior.

Nothing comes easy in business [00:47:16] The realization that building a successful business takes time, effort, and perseverance, and the need to not get discouraged by challenges and setbacks.

The goal of a six-figure business [00:49:23] Discussion on the idea that a six-figure business is not for everyone and how one's lifestyle and goals should determine their business objectives.

Invitation to check out the website [00:50:23] Information about the website "engcom" and an invitation to explore the tools and resources available, including a 14-day free trial.

Excitement about the conversation and tool [00:51:09] Expressing enthusiasm for the conversation and the usefulness of the "Enji" tool, encouraging listeners to try it out and provide feedback.

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