Creating a stand out Wedding brand with Emily Foster

Wedding Pros who are ready to grow - with Becca Pountney

How can you ensure that you have a brand that stands out amongst your wedding business peers? Is your brand attracting the right kind of wedding couples? How important are colours when it comes to your wedding brand?

Today I'm chatting with Emily Foster Creative about all things branding for your wedding business. Emily specialises in creating branding and websites for wedding professionals to help them attract their ideal couples.

Whether you are just starting out, considering a rebrand or want reassurance that you are on the right path, this episode is for you.

Grab a copy of Emily's free colour guide resource

Visit Emily's website

Find Emily on Instagram

Want to meet other likeminded wedding pro's so that you can share ideas, network and help each other out? Then why not go ahead and join my free Wedding Pro community over on Facebook:

https://www.facebook.com/groups/weddingprosreadytogrow/

Find out more about how I can help you grow your wedding business over on my website or Instagram page:

www.beccapountney.com

www.instagram.com/beccapountney

Time Stamps:

Feeling Burnt Out (00:00:00) Recognizing signs of burnout and the need to niche down further or rebrand.

Introduction and Background (00:00:30) Introducing the podcast and the guest, Emily Foster, a branding and website designer.

Personal Background and Career Journey (00:01:19) Emily Foster shares her journey from working in agencies to starting her own branding and website design studio.

Importance of Branding (00:04:47) Discussion on the comprehensive nature of branding beyond just logos and colors.

Examples of Strong Branding (00:06:01) Examples of strong branding from big corporations like Coca-Cola and Starbucks.

Common Branding Mistakes (00:08:39) Identifying common branding mistakes made by wedding professionals and how to avoid them.

Importance of Business Name (00:14:09) Discussion on the significance of business names and their impact on branding and SEO.

Humorous Anecdote about Business Names (00:18:23) An amusing anecdote about the similarity between wedding business names and strip club names.

Assessing Branding Effectiveness (00:19:04) Determining when it's time for a brand refresh based on confidence and other factors.

Feeling Insecure in Your Business (00:19:14) Recognizing signs of needing a rebrand, like insecurity in showing off your business and pricing surprises.

Attracting the Right Clients (00:20:35) Identifying the need to niche down or rebrand to attract the right clients and avoid burnout.

Alleviating the Fear of Change (00:22:17) Addressing the fear of rebranding and the benefits of intentional brand direction and launch strategy.

Color Psychology and Branding (00:26:16) Exploring the influence of colors on emotions and actions, and the intentional use of color in branding.

Choosing Brand Colors (00:29:25) Discussing the process of selecting brand colors based on brand strategy and client preferences.

Future-Focused Branding (00:34:33) Designing a brand for future business goals, considering long-term objectives and elevating the brand.

Challenges of Rebranding (00:37:20) Managing expectations and recognizing the time and effort required for a rebrand to yield results.

SEO and Domain Transition (00:39:21) Becca discusses the impact of domain name changes on SEO and the importance of proper transition strategies.

Setting Boundaries (00:40:33) Becca and Emily share insights on the importance of setting boundaries in business and the impact it has on productivity and client expectations.

Connecting and Resources (00:42:04) Emily shares her contact details and a brand colors freebie, discussing how it can help in DIY branding and color psychology.

Closing Remarks (00:43:11) Becca reflects on the conversation with Emily, urging listeners to consider rebranding and seeking help to move their businesses forward.

Mentioned in this episode:

Wedding Pro agency

Need some help in your wedding business? Our new service allows my team to manage your social accounts, create you a new website or complete one off admin tasks for you. Get in touch to find out more at: www.weddingproagency.co.uk