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S2 E2 | Shopping vs Restocking
Manage episode 352715050 series 3334925
Innhold levert av Bob Moesta and Greg Engle, Bob Moesta, and Greg Engle. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Bob Moesta and Greg Engle, Bob Moesta, and Greg Engle eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Restocking is all about consistency, and shopping is when I have an anomaly. On today's episode of the Circuit Breaker Show, Bob and Greg go over the difference between "restocking" and "shopping" and show you how to get your customers into the habit of buying. You'll learn how to change the design of your product to make it more impactful, and that doing so may be harmful. If you have a top-selling product and change the packaging to make it better, are you really making it better or making it harder for people to find? They'll also talk about advertising and developing a more context-driven product. You'll learn how their shopping-restocking framework incorporates an empathetic perspective.
You'll hear Bob's narrative about switching shampoos and how it fits into their shopping-restocking framework. They'll explain how you set up criteria for a Job To Be Done when you are in shopping mode. You will also understand why you should not rely on a product being "out of stock" to generate new sales. They will define the terms "restocking" and "shopping."
Join Bob and Greg for this thought-provoking and timely discussion.
Enjoy!
What You'll Learn in this Show:
- The difference between restocking and shopping?
- Why restocking is all about habit
- How you can use Jobs To Be Done when shopping and in advertising
- The importance of empathetic perceptive
- What the consequences are if you alter your product while someone is restocking
- And so much more...
Resources:
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