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Pat Dalton - IGoDirect Group
Manage episode 407690578 series 3369519
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- Stereo Mix podcast series is re-initiated in 2024 with Chris Titley hosting Pat Dalton, COO and founder of iGoDirect Group.
- iGoDirect Group specializes in data-driven marketing and propensity modeling, identifying valuable insights within large datasets for marketing purposes.
- The company originated from a need for specialized data-driven marketing in the early '90s, leading to the development of new strategies and data models for marketing campaigns.
- In 2004, iGoDirect innovated by introducing branded prepaid Visa cards in direct mail packs to the Australian market, enhancing marketing response rates.
- iGoDirect was named for its direct approach to working with brands and agencies, aiming for more effective marketing outcomes.
- Over 20 years, i iGoDirect has evolved to serve ASX-listed companies, focusing on customer acquisition, nurturing, and re-engagement using prepaid gift cards and incentives.
- The company has seen increased engagement with loyalty programs, especially during the COVID-19 lockdowns and the subsequent cost-of-living crisis.
- iGoDirect has been granted a Visa Principle Partnership license, allowing them to issue their own Visa products in Australia and New Zealand.
- They have also obtained an Australian Financial Services license, enabling them to innovate further in the gift card and loyalty program space.
- iGoDirect is introducing a web-to-wallet gift card service, removing the need for app downloads and streamlining the customer experience.
- The company is exploring new use cases for their services, including instant gift card distribution for promotions and enhancing brand loyalty.
- Pat Dalton advises entrepreneurs to back themselves, especially during challenging times, as perseverance leads to innovation and solutions.
- iGoDirect 's future focuses on card linking and leveraging scheme cards for loyalty programs, aiming to reduce friction in customer engagement.
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This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
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