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Kids Media Club Podcast: Are Shrek and Roblox a fairy tale match?
Manage episode 445571651 series 3383348
Innhold levert av Jo Redfern, Andrew Williams, & Emily Horgan, Jo Redfern, Andrew Williams, and Emily Horgan. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Jo Redfern, Andrew Williams, & Emily Horgan, Jo Redfern, Andrew Williams, and Emily Horgan eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Dreamworks is extending its Roblox integration with the launch of the new Shrek game. It's a sign that Roblox is becoming a key part of a big brand's flywheel and IP eco-system. Is it a trend or is Roblox here to stay? In this episode, Jo, Andy, and Emily chatted to Bill Kispert, SVP & GM, Games & Digital Platforms at Universal Products & Experiences, and Marcus Holstrom, CEO The Gang, to unpick how to build successful Roblox games that grow huge brands.
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