))
How to Become a Go-to Brand | With Barnaby Wynter
Manage episode 350807509 series 3399757
Innhold levert av Insights For Professionals. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Insights For Professionals eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
What are the key differences between a brand that's easily forgotten, and a go-to brand?
That's what we're going to be discussing today with a brand creation expert, who is also an author, professional speaker, mentor, NED, and marketing practitioner who spent 10 years developing his proprietary Brand Bucket program. A warm welcome to the Strategic Marketing Show, Barnaby Wynter.
Topics discussed on this episode include:
- You say that “You need to build the whole of your business so it becomes a seamless journey towards your value proposition” - what do you mean by that?
- What are the key differences between forgettable brands and go-to-brands?
- What are some of the key branding mistakes that you see companies make?
- Can you turn a forgettable brand into a go-to-brand?
- Has the definition of what makes a good go-to-brand changed in the digital world?
- You also say “Stop shouting at people in the hope a few might be in your market” - what do you mean by that?
39 episoder
Del
