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How to Build a Content Strategy for Complex Buying Journeys | With Megan Zink
Manage episode 345200229 series 3399757
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Does your content marketing strategy revolve around ‘write and hope’ rather than designing premeditated pieces of content for a specific audience at each stage of the buyer journey?
If so, today's episode could be just what you’re looking for - featuring a lady who believes that if you're not educating or inspiring, then you're doing it wrong.
She’s passionate about creative strategy, data-driven decision making and empathetical marketing - and leads a team of inbound marketers as the Director of demand generation marketing at ReviewTrackers - a warm welcome to the Strategic Marketing Show - Megan Zink.
Topics discussed on this episode include:
- How do you build a content strategy to better align with a lengthy, convoluted buyer journey?
- How do you map an Ideal Customer Profile (ICP) to a content strategy?
- Where does SEO fit in?
- How does the educational experience fit into a B2B buyer journey?
- You recently did a content audit at ReviewTrackers.com - what did you find and action because of it?
- What’s a buyer's lifecycle stage and why does it matter?
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