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C. Lee Smith | SalesCred
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Welcome to today's episode, where we are joined by C. Lee Smith, a behavior analyst and author of Sales Cred. C. Lee shares his insights on the importance of building sales credibility in today's market. He defines sales cred as building customer trust by being seen as a trusted advisor rather than just a salesperson. With the advent of technology and easy access to information, sales teams must focus more on building sales cred to stand out in the market.
C. Lee also emphasizes the importance of hiring salespeople with strong collaboration skills and the ability to learn from feedback. Soft skills such as active listening, empathy, and a growth mindset are crucial in building customer relationships and becoming a trusted advisor.
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