Key Instagram Metrics to Grow Your Podcast Audience

The Circle Sessions

What's the importance of the "reach" metric over the "impressions" metric for Instagram? How does this apply to growing a podcast audience?

In this episode of The Circle Sessions, host Brett Johnson is joined by Tonnisha English-Amamoo, a member of the Circle of Experts and founder of TJE Communications. Together, they explore essential Instagram metrics that can significantly enhance your social media presence and grow your podcast audience.

The conversation kicks off with a discussion about the dominance of Instagram in today's digital landscape. Tonnisha identifies 12 important metrics from an article by Sprout Social, but highlights three key ones: reach, engagement per followers, and content saves.

Reach measures how many unique users see your content, making it different from impressions, which simply count the number of views. Tonnisha explains the importance of focusing on reach to grow your platform and, by extension, your podcast audience.

Next, they discuss engagement per followers, an insightful metric that helps you understand how effectively your content engages your audience relative to your follower count. Tonnisha provides a formula to calculate your engagement rate and offers tips to boost this number through strategic content and calls to action.

The third metric, content saves, indicates the long-term value and relevance of your posts. Tonnisha shares personal anecdotes about saving recipes and tutorials, emphasizing the importance of creating valuable content that your audience will want to save for future reference.

Brett and Tonnisha also touch on the various types of engagement—likes, comments, shares, and saves—and their relative importance in the Instagram algorithm.

Top Takeaways

Understanding and focusing on key metrics such as reach, engagement per follower, and saves is crucial for optimizing your Instagram strategy.

Reach measures the number of unique accounts that see your content, whereas impressions measure the total number of times your content is viewed. Reach is a more valuable metric for growth.

Engagement per Follower - This metric helps assess the interaction level relative to your follower count. Aim to create content that require followers to engage and interact, such as comments and shares.

Content that is saved by users tends to have long-term value. Creating save-worthy content like recipes, tutorials, or valuable lists can enhance engagement and reach.

Creating engaging content that makes viewers stop scrolling and interact is key. Using calls to action and enticing posts can help achieve this.

Likes are considered the primary form of engagement on Instagram, followed by shares and comments. Creating content that encourages these actions can boost your visibility.

Podcasters can liken Instagram metrics to podcast metrics such as downloads and unique downloads when strategizing their social media approach.

Pulling compelling clips from podcast episodes and using them on Instagram can drive traffic back to the podcast. Highlighting "hot takes" or impactful moments can encourage content saves and engagement.

Focus on a few key metrics at a time and master those before adding more complex layers to your strategy. This incremental approach can prevent overwhelm and facilitate sustainable growth.

Memorable Moments

00:00 Reach measures individual viewers; impressions count views.

05:05 Instagram engagement rate healthy between 1-3%.

07:53 Saving content indicates user interest and utility.

10:16 Create save-worthy content to boost engagement.

13:19 Begin implementing gradually.

Subscribe to Tonnisha's Tip of The Month

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [e-mail].

The Circle of Experts are:

Yasmine Robles from Robles Designs

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy, from Circle270Media Podcast Consultants

Copyright 2024 Brett Johnson, My Podcast Guy™

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/abbynoise/face-game

License code: IUDJXGXP8JAXJVJS

https://creativecommons.org/licenses/by-nd/4.0/