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Live From EsportsNext: Creating Data That Drives Some of Today's Most Important Marketing Decisions
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In another edition of the podcast from the Esports Next Conference, we are delighted to welcome Roger Payne to the show.
Roger is the Key Account Director at YouGov, an international data and analytics group. YouGov's data-led support helps media owners, brands, and media agencies improve their marketing activities. YouGov is the most quoted data research source in the UK, and according to a Pew Research Center study, YouGov outperforms competitors on accuracy as a vendor of choice.
In this episode, we talk about the hard times we faced at the conference when we started, right before the pandemic hit. Roger kindly shared details of the services YouGov offers, and he highlighted the importance of providing the industry with unbiased, reliable, and valuable sources of information.
Resources:
Visit YouGov's website: https://corporate.yougov.com/
or connect with Roger on LinkedIn: https://www.linkedin.com/in/roger-payne-0198ba4/
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