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77 | Proof over promise: How to build your coaching business by showcasing real results
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Innhold levert av Joanna Lott. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Joanna Lott eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Insights on the power of social proof versus big promises when it comes to building a successful coaching business. As someone who has been able to sell high-ticket services through a sales page, Jo reflects on how showcasing real client stories and outcomes was a key driver of her success.
She acknowledges the challenge of competing against coaches who make lofty claims about fast results and high incomes, and explains why her approach of prioritising proof over promise has been so effective.
Listeners will learn practical strategies for building a library of social proof, from quick testimonials to in-depth case studies, as well as tips for those just starting out who may not feel they have much proof yet.
The message is clear - in a world where potential clients are growing increasingly skeptical of over-the-top claims, genuine social proof can be the secret weapon that transforms your ability to attract and convert clients.
Episode Timestamps
[00:00 - 03:00] Introduction to the podcast, Jo's background, and the challenge of competing against coaches making big promises
[03:00 - 05:00] The power of proof over promise in attracting clients
[05:00 - 08:00] Strategies for over-delivering and quickly generating testimonials
[08:00 - 10:00] Documenting client progress and transformations
[10:00 - 12:00] Collecting diverse testimonials and case studies
[12:00 - 14:00] The importance of video testimonials and leveraging social proof
[14:00 - 16:00] Continuously updating and showcasing social proof
[16:00 - 17:00] Tips for those starting out with limited proof
[17:00 - 18:00] Summary and call to action
Useful Links
Offer to Market in 30 Days - starts 16 September
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Learn about The Business of Coaching programme
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com
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Dare Greatly in person event - 8 November
Join me at this Autumn special of Dare Greatly. Here's the link to book to join me on 8 November - I can't wait to see you then. https://go.joannalottcoaching.com/daregreatlynovreservespace
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