No One Wants to Use Your @$!@#% CRM
Manage episode 392078075 series 3473502
Unlock the secrets to successful CRM adoption with insights from Dave Dal Pos, as we tackle the resistance users often exhibit when faced with CRMs that are overly complex. We're wrapping up the year by reflecting on the crucial elements that make or break the user experience, from the technical debt that bogs down performance to the necessity of maintaining top-notch data quality. It's a candid look at the underbelly of CRM systems and what it truly takes to get your team on board with adopting new technologies.
This episode is a treasure trove of strategies for improving Salesforce integration and reporting, whether you are a small, mid-sized, or large institution. We'll guide you through simplifying user interfaces, enhancing data quality, and the art of leveraging real-time data for a seamless user experience. Moreover, Dave shares the importance of robust change management and unpacks the pivotal role it plays in keeping your users ahead of the curve.
As eyes turn towards 2024, join us for a roundtable of bold predictions after the interview during our Quick Takes segment. From possible Salesforce acquisitions to the pivotal role of AI in personalizing customer experiences, we leave no stone unturned. And with an eye on the gig economy and the dynamics between titans like Lyft and Uber, we unpack the power of calculated risks and the significance of finding your niche in a saturated market.
Join us for this holiday episode as we bid farewell to 2023 and gear up for another year of innovation, disruption, and growth.
35 episoder