Unlocking Local SEO: Master Your Google Business Profile

Digital Coffee: Marketing Brew

Today's discussion delves into the often overlooked yet powerful tool of Google Business Profiles, which can significantly enhance your local SEO and drive business growth. Marilyn Jenkins reveals how to claim, verify, and optimize your profile, ensuring you stand out in a competitive landscape. You'll learn advanced strategies for leveraging AI to boost your content and address common challenges like duplicate listings. With insights from her new book, Marilyn offers practical steps that both local business owners and digital enterprises can implement to maximize their online presence. Grab your coffee as we explore actionable advice that will help you thrive in Google's ecosystem!

Takeaways:

• Claim and verify your Google Business Profile to prevent competitors from taking it.
• Consistently add content, like photos and updates, to your Google Business Profile weekly.
• Utilize AI tools to generate FAQs and blog posts for your Google Business Profile.
• Engage with reviews professionally, responding to both positive and negative feedback.
• Regularly monitor insights in your Google Business Profile to understand customer interactions.
• Optimize your profile to enhance local SEO and increase visibility in Google search results.

Links referenced in this episode:

• maximizeyourgbp.com

Companies mentioned in this episode:

• Google
• Starbucks
• Facebook
• Instagram
• YouTube
• Waze
• Etsy

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