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From Clicks to Conversations: Measuring True Engagement in Email Marketing
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Kendra Corman joins us to explore the evolving landscape of email marketing in the age of AI, debunking myths around email open rates, especially in light of iOS’s privacy updates. We dive into the importance of measuring true engagement through clicks and replies, rather than relying on unreliable open rates. Kendra shares best practices for crafting effective calls to action and emphasizes the power of speaking to one person for greater impact. We also discuss how A/B testing, enhanced by AI, can refine your subject lines and boost engagement. Plus, discover how tools like Constant Contact, Descript, and Riverside are revolutionizing content creation and email marketing strategies while navigating the challenges posed by AI transcription and the rise of video content.
Takeaways:
- AI is reshaping email marketing, making it crucial to engage with unique content.
- Email marketing remains powerful, yielding an impressive return on investment for businesses.
- Focusing on fewer calls to action in emails increases reader engagement significantly.
- Using AI tools can streamline content creation, but human touch is still essential.
- Measuring email success should prioritize clicks and replies over unreliable open rates.
- Building an engaged email list requires offering valuable incentives, not just subscriptions.
Companies mentioned in this episode:
- Chrysler
- Jeep
- ConvertKit
- Constant Contact
- Aweber
- Mailchimp
- Flodesk
- ExactTarget
- Descript
- Riverside
- Buzzsprout
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