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Brew Your Brand: Authentic Storytelling on LinkedIn with Julie Livingston
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Today's episode serves up a particularly steamy cup of knowledge as we explore the shifting dynamics of LinkedIn with PR maven and storytelling aficionado, Julie Livingston. Discover how to brew a more authentic personal brand and enrich your professional aroma with regular, engaging content that emphasizes genuine connection over hard sales. Julie shares insights on LinkedIn’s evolving features, including AI enhancements, and discusses the platform’s impact on executive visibility and PR strategies heading into 2024. With her extensive experience in public relations, she emphasizes the importance of showcasing company culture and fostering a sense of community to combat the quiet quitting phenomenon. So, whether you prefer coffee or a soothing jasmine tea, join us as we unravel the threads of effective LinkedIn marketing together and equip yourself with strategies to elevate your professional presence.
Takeaways:
- LinkedIn is no longer just an online resume but a powerful storytelling platform.
- CEOs and executives must cultivate their personal brand visibility on LinkedIn for success.
- Authenticity and vulnerability in content engage audiences more effectively than perfection.
- Utilizing LinkedIn's collaborative articles can enhance your presence and credibility on the platform.
- Regular posting on LinkedIn, ideally two to three times a week, boosts visibility.
- Building relationships rather than hard selling is crucial for effective LinkedIn networking.
Links referenced in this episode:
Companies mentioned in this episode:
- Canva
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