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OOH Advertising for B2B with Greg Wise
Manage episode 386341659 series 3512444
Innhold levert av Lee Moskowitz. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Lee Moskowitz eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Think out-of-home advertising is just for B2C? Think again!
Lee speaks with Greg Wise, a founder member of HubSpot's eCommerce team who dove headfirst into the concrete jungle of commercial real estate. Trading screens for streets, he became passionate for "real-world" advertising, and co-founded OneScreen.ai in 2020. One Screen is rewriting the out of home advertising for both b2b and b2c.
Get ready for a ride as Greg spills the beans on merging the crisp metrics of digital marketing with the boots-on-the-ground impact of Out-of-Home advertising.
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