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Brand - Self Audit!
Manage episode 404466482 series 3522863
Innhold levert av David Shanhun. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av David Shanhun eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
hey fam!
This weeks episode was triggered by a purchase of mine, where the creator of the course sold me on their values and approach - and then DID THE OPPOSITE as part of their own marketing (it was a bit ick). I have much respect for them and there's great content and useful learning for me in it - AND - it made me want to make sure that sort of shit is not in my content and marketing, and doesn't show up in my brand.
Also - I have been guilty of this before - doing things that work to 'get a sale' etc.
I see it a bunch in various people's content online and IT'S ALWAYS SHORT TERM! You might get a sale etc, but it feels yuck and we all pick up on it.
Something that didn't get shared in this episode (but as I write this I recall it)... Ages ago I used a sales technique I had learnt and sold a CD to somebody - I got the sale but man did it feel yuck and like I used them. Which, realistically is what happened.
I'm sharing this from my values and the brand I'm creating - you obviously don't have to agree or have the same values or opinions as I do...
So why listen to the podcast?
Because chances are you'll get some insight for your own brand, or you can make changes if you've been doing something slimy. It might feel like it hurts on day one, but long term I've always found myself better off.
Enjoy!
David
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