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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Innhold levert av Amber Vitti Hill. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Amber Vitti Hill eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Welcome to The Literary Sipper, a podcast about reading, writing, thinking, and creating, all at the same time. I am your host, Amber Vitti Hill, a writer and mother who’s always looking for ways to stay creative no matter how small the sip. Thank you for joining me, especially when I know how valuable your free time is and how many other things you have to do on that never-ending to-do list. But if you’re trying to put something artistic out into the world, while also trying to manage the schedule and needs of others, you have come to the right place.
Innhold levert av Amber Vitti Hill. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Amber Vitti Hill eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Welcome to The Literary Sipper, a podcast about reading, writing, thinking, and creating, all at the same time. I am your host, Amber Vitti Hill, a writer and mother who’s always looking for ways to stay creative no matter how small the sip. Thank you for joining me, especially when I know how valuable your free time is and how many other things you have to do on that never-ending to-do list. But if you’re trying to put something artistic out into the world, while also trying to manage the schedule and needs of others, you have come to the right place.
Valentine’s Day is coming and whether or not you celebrate or believe in the commercial nature of holidays, I am all for a reason to look at poetry about love. And if February makes me feel all the feels, then poetry in February is one way to escalate all of those feelings. Today, we look at three relatively modern ones. I mean within the last 20 years. We don’t need to go all the way back to Sappho or WH Auden to find the best romantic descriptions. Poetry lives and breathes as a reflection of our own times. Here are the three I read: Poem for My Love, June Jordan Filling Spice Jars as Your Wife, Kai Coggins The Hush of the Very Good, Todd Boss What are your favorites? x A…
Well, here we are again. It’s cold out, the sun may or may not be shining, the holidays have finished, you may or may not have put away all of the decorations. So now what? People tell you it’s time for arbitrary resolutions and a push towards productivity. But the winter season says it’s time to slow down, make friends with the darkness, and look inward. But you do you. And if you want to do you with others, Tania ( taniawalshyoga.com ) and I are running our Winter Workshop on January 30, 2025 and registration is open at letgoandbegin.com. We would love to see you there. And for those who come for books, here are the three I have going at the moment: Yoga and Ayurveda , David Frawley I Have Some Questions For You, Rebecca Makkai Ghost Girl, Banana , Wiz Wharton x A Share…
It’s the end of another year, folks. And it’s time to recap 2024 and all of the reading I managed to do. Here are a few of the books I highlighted for you to check out: James by Percival Everett Dracula by Bram Stoker Signal Fires by Dani Shapiro The Mighty Red by Louise Erdrich The Creative Act : A Way of Being by Rick Rubin And a big thank you for all of you who listen. This is my 50th episode. And here’s to 50 more! If you want to help out the podcast, please feel free to share, rate, and review where ever you listen. And as always, let me know what you loved this past year and what your fist book of 2025 is! x A…
Get your last minute shopping done at the bookstore. Live by the mantra: one book for you, one for me. It’s what you want for Christmas anyway. And whenever possible, shop local. Merry Merry. x A
In our Let Go and Begin workshops, Tania Walsh and I always start with the symbol of the doorway. Are you closing a door, opening a new one to a room you’ve never entered, or revisiting a dusty room that needs a good airing out? This idea came to me after reading Donald Justice’s poem “Men at 40”. I loved the metaphor of the “softly closed door”. I felt incredible empathy for these men who now looked at their life’s choices and could see that they would no longer be able to take these roads that led to frontiers of the self or make the choices that would take them away from their life as it stood in the moment of mid-life. They did not slam them, or shut them emphatically, but with a whisper of a close, maybe the door didn’t even make the click to let him know that it was fully shut. I related to their suffering to the lost lives or hopes or dreams and I always equated those dreams with artistic ones. The idea of being a road musician, or a fine arts painter, or a nomad who made his living off of acting, writing, drawing. I encourage you all to do the guided journaling questions included in this week’s episode and to, of course, follow us on Instagram to be kept apprised of our 2025 workshop dates. Read the poem here. Follow Let Go and Begin here. Drop in on one of Tania’s yoga classes here. x A…
When I am unsure of what’s to come, I turn to poetry. When I feel sad, I turn to poetry. When I feel lost, in love, overburdened, underwhelmed, dazzled or dreary, I turn to poetry. After the election, these three poems filled the void. Anne Waldman’s “Crack in the World” Maggie Smith’s “Good Bones” Nikki Grimes’ “You Still Dream” What poems have you turned to this November? Let me know in the comments! x A…
Do you have friends who are ten years older than you? What about ten years younger? Diversity is also about age. Understanding the generations that bookend yours is more than just reading the myriad memes on the subject. It requires an open hear and a generous ear. If we want to honor the classics and expand the canon, we need to broaden the audience. x A…
You are an artist. Plan your day accordingly. Micro Plan and Macro Plan. Then be ready for it all to change in a moment. Do your best and make sure to make room for your creative life. x A Here is the episode on planning your retreat!
When you select your next book, might I suggest you stray a bit from your preferred genre? Try some poetry, a thriller, historical fiction, memoir. Try something you don’t usually reach for. As the days get darker and shorter, we may find ourselves wanting the familiar, the cozy book that echoes the way we hope to spend our time. However, it may be a great time to get yourself tucked in with some tea, but let your brain go on an adventure. Here are some links to some of the books I mention, the Libby App, and my fall reading guide: James by Percival Everett Bridget Jones’ Diary, Helen Fielding The Booker Prize Shortlist The Libby App The Fall Reading Guide x A…
While we all know that looking at art makes us feel something, we get caught up in figuring out the right meaning. What are we “supposed” to see becomes more important than what we are, in fact, seeing. Make sure to spend time looking, seeking, observing, connecting to the visual. It will help you make sense of the world, no matter what your preferred medium may be. Here is the link to the Colin Davidson Show “Silent Testimony” Here is the link to Alex Gray’s The Mission of Art Here is the link to the work of art that I am fixated on at the moment x A…
We are all looking to retreat from the pressures of this election season that’s for sure. Have you made actual plans to do so? To take time away and delve into your creative self? You could finish your draft, you can dive into meditation or yoga to find your center. You could surround yourself with other artists for inspiration. You could learn a new skill or technique to add to your arsenal. Learn to Re-TREAT yourself. What would fill you up? Take time to think about it and then put it on your calendar. Here is the link to the Writer’s Refuge on Whidbey Island for any of you who are looking for a Thoreau type experience. Close enough to the town to get a good meal, but remote enough to immerse yourself in the season. x A We still have room in our October 12 workshop! You can retreat for a couple of hours on a Saturday morning! Here is the link !…
Take your time to write a real, live, gorgeous, letter today. To someone. Anyone. Get a stamp. Mail it. Then do it again. And then, when you’re ready to read some gorgeous letters, try these on for size: EB White’s Letters van Gogh’s Letters O’Keefe and Stieglitz Letters Here is a link to the Steinbeck letter I read and the Dostoevsky letter I didn’t. And if you want to be extra sweet, write a review for my wherever you listen to this podcast. x A…
Get to those bookstores, people. It is time. Time for tea and time for books. My favorite time. Let me know what you are reading. Let me know what you are sipping. Here is the link to the Fall Reading Guide. x A
Don’t let the stores fool you, you still HAVE TIME! Four more months remain until the new year. What were those resolutions you made around reading last year? Can you add something new to your fall reading? Can you play with when you read? What you are reading? How you are sharing your finds? Let me know what goals you want to reignite as we move towards 2025. And if you haven’t take a look at my Fall Reading Guide for inspiration. And as always, let me know what you are reading! I am reading Angie Kim’s Happiness Falls ! x A…
Welcome back to The Literary Sipper! I didn’t mean to take such a long summer break. But, alas, it is what it is. We had a lot of travel this summer, and like many, my creative goals took a backseat. I did plenty of reading and writing though, so we will touch on that in future episodes. As a former teacher, September feels like the new year, anyway! The goals this year are to deliver a weekly podcast for you and a bi-weekly Top 5 Sips to your inbox. This week we are talking decluttering and I highly recommend Gretchen Rubin’s book Outer Order, Inner Calm if you haven’t already gotten it! I don’t mention it in the episode, but I think it is a great read to get started on any organizing project! Talk soon! x A…
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