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# 4 Unlocking Your Creative Genius: Entrepreneurship & Innovation with Erez Eisen
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In this episode, I got to chat with Erez Eisen, the brain behind Infected Mushroom. We dove into what it takes to be a standout creative, his own creative process, and how he vibes with his business and musical partner. Plus, we explored the ins and outs of building a brand, his entrepreneurial spirit, and a whole lot more.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit juicypatterns.substack.com
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