Great Practice. Great Life. by Atticus™ Helping attorneys grow thriving practices, increase revenue, lower stress, and achieve a work/life balance.
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051: You Can Change the World (or at Least Your Life) Through Podcasting with Danny Ozment
Manage episode 407190626 series 3558665
Picture this - you're a lawyer, seasoned in your craft, and you stumble upon a platform that not only showcases your expertise but also builds trust and relationships with potential clients. Tempting, isn't it? Well, that platform could be a podcast!
On this episode of Great Practice, Great Life, join us as Steve chats with Danny Ozment from Emerald City Productions, who gives us the lowdown on why lawyers and other professionals alike should seriously consider launching their own podcast.
We delve into the stories of lawyers who have already taken the plunge - like special needs attorney Annette and plaintiff attorney Tom, both using podcasting as a platform to advocate for those they serve. We also discuss unique strategies lawyers can adopt when kickstarting their podcast journey. But that's not all! Danny reveals how podcasts are not just a platform for sharing your knowledge but can also be repurposed into various marketing strategies.
Starting a podcast is no child's play, and there are hurdles to overcome. Danny covers some of the common mistakes lawyers make while starting a podcast and how to steer clear of them. Steve and Danny conclude this episode by reiterating the benefits of podcasting for lawyers - a platform to build trust, share knowledge, promote your services, and make a difference in the world.
Whether you're a seasoned podcaster or just considering starting your own, this episode is a goldmine you absolutely can't miss!
In this episode, you will hear:
The benefits of podcasting for lawyers with expert guest Danny Ozment from Emerald City Productions
How podcasting can build trust, share expertise, and reach a wider audience
Some success stories of lawyers who have used podcasting to provide valuable legal advice to listeners and make a difference in their field
Common pitfalls when launching a podcast and strategies to avoid them
Repurposing podcasting into other marketing forms and contributing to business growth
Podcasting’s contributions to personal development and professional growth for lawyers
Avoiding common mistakes when starting a podcast, including overthinking the name, format, and artwork
The importance of committing to the podcast for a minimum of six months to gain traction
Building trust and relationships through podcasting with potential clients and using it to create content for other marketing strategies
Follow and Review:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
The Summit: atticusadvantage.com/the-summit
Emerald City Productions: emeraldcitypro.com
Podcast Strategies with Danny Ozment: dannyozment.com/podcasts
Parenting Impossible: The Special Needs Survival Podcast with Annette Hines: specialneedscompanies.com/podcasts
Lead Counsel Podcast with Thomas Tona: tonalaw.com/podcast
Charity Therapy Podcast with Jess Birken: birkenlaw.com/charity-therapy
Joseph Law Group, P.C.: josephlawpc.com
Private Practices in Maine Podcast with Michael Malloy: malloyfirmmaine.com/podcast
The Employment Experience Podcast™ with Karly Wannos: www.karlywannos.com/podcast
You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business by Mike Kim: a.co/d/7nu96BD
Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit by Joe Pulizzi and Robert Rose: a.co/d/bYyradG
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
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